Lucozade Energy and i-movo, the digital voucher specialist, have teamed up with PayPoint, the UK’s leading convenience retail bill payment network, to offer customers a free bottle of Lucozade when they send a text to a mobile short code to receive their unique 8 digit code.

From 2nd April 2008, Lucozade Energy is offering customers a free bottle to ‘get their edge back’. Customers will be invited to use their mobile vouchers at selected retailers including participating PayPoint outlets across the UK over seven weeks until 21st May 2008. 

Reasons to get involved

• It is a heavyweight campaign from GSK, meaning potentially millions of bottles will be given away
• The scheme is supported by a national advertising campaign, located as closely to PayPoint outlets as possible, which will drive in-store traffic
• Vouchers are distributed mainly by text message to mobile phones, meaning no paper coupons to collect
• PayPoint retailers are automatically reimbursed the full RRP of the product within six working days
• The process is simple and retailers are guided by instructions on the touch screen on the PayPoint terminal
• The voucher redemption process should take no longer than 20 seconds ensuring queues don’t build up in-store

Tips for retailers

• In order to ensure the process moves swiftly, retailers should ask the customer to read the unique 8 digit code from their mobile phone
• Use in-store point of sale materials issued by GSK to educate customers about how the scheme works

Retailer testimonials
Mukesh Mistry owner of Whitehall Convenience Store in Leeds
“Paperless coupon systems are a big step forward for convenience retailers – I used to spend hours sorting and sending back the paper ones. With the i-movo digital voucher scheme, not only do I save all this time and ensure the voucher is valid, I also know I’ll be paid back promptly. As the industry changes, coupons via mobile phones can only be a good thing in my opinion.”

Karl Rasmussen owner of Rasmussen’s Costcutter in Skegness, Lincs
“I thought the Sun/News of the World scheme worked really well and my customers certainly got on board. As the scheme works with high profile big brand names, it makes sense for retailers like me to join in and reap the rewards. Schemes such as this are only going to become more popular so it makes sense to embrace the change, especially when it’s such a simple and quick transaction process to follow.”

Lucozade Energy Brand Manager Chris Walker said: “Giving our consumers the opportunity to receive coupons direct to their mobile phone has great linkage with our very mobile target market.  This service is only going to benefit the campaign.”

Mike Igoe, PayPoint’s Retail Director commented:  “The i-movo partnership with Lucozade offers our retailers another exciting opportunity to benefit from mobile voucher technology; a technology that will become the norm in the retail industry. With the support of big brand names, we will continue to work with digital voucher specialists to give our retailers a competitive edge to drive traffic into PayPoint outlets.”

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Enquiries:
PayPoint Press Office   
020 7100 9999
paypoint@mischiefpr.com

About PayPoint:
PayPoint is the leading cash and internet payments company in the UK and Ireland, handling in excess of £6 billion in over 470 million transactions annually for more than 5,000 clients and merchants. The company operates with several significant payment streams:

• The PayPoint branded retail network numbers over 19,000 terminals located in local shops (including Co-op, Spar, Costcutter, Sainsburys Local, One Stop, Londis and thousands of independents) in all parts of the UK and Ireland. Terminals handle gas and electricity meter prepayments, cash bill payments, mobile phone top-ups, transport tickets, London Congestion Charges, TV licences and a wide variety of other payment types for all of the leading utilities, telecommunications suppliers and many consumer service companies. This network is used by consumers, free of charge, 8 million times a week. The network has 97.3% population cover on a 1 mile urban or 5 miles rural measure;
• Additional multiple retailer connections into the electronic till systems of nearly 4,000 outlets including BP, Somerfield and Superdrug for mobile top-ups and selected payments from the PayPoint range;
• The PayPoint ATM network has 1,950 'LINK' branded machines across the UK, also typically in convenience stores;
• PayPoint Internet Payment Services (PPIPS), trading as Metacharge and SECPay, provides secure credit and debit card payments for over 4,500 web merchants linking into all the major UK acquiring banks; and
• PayPoint International has recently acquired a Romanian mobile top-up operator to which a bill payment service will be added, emulating the UK branded retail network. PayPoint International also operates Irish bill payment and top-up services.

PayPoint floated on the London Stock Exchange in September 2004. The company's market capitalisation at 28 March 2008 was £382 million. PayPoint has been awarded the Queen's Award for Enterprise and is widely recognised for its leadership in prepayment systems, smart technology and consumer service.

i-movo Enquiries:
David Tymm
0207 261 4449
david.tymm@i-movo.com

About i-movo
i-movo is a private company jointly owned by private individuals and David Tymm, who is also CEO. The company was established in 2003 to develop technology and processes to distribute digital vouchers with redemption using existing retail infrastructure.