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PayPoint Congratulates Agents as Customer Satisfaction Hits an All Time High of 98%
12 December 2007
New Ipsos MORI research released today reveals that PayPoint, the UK’s leading convenience retail bill payment network has recorded its highest ever customer satisfaction levels.
Over 1,000 consumers across the UK were polled about their PayPoint customer experience after they had used the service and an impressive 98% said they were very or fairly satisfied. 81% stated they were very satisfied with their experience of the PayPoint service.
The results reveal that PayPoint customers are visiting their convenient PayPoint outlet more frequently and increasing the number of bills they pay. This is good news for retailers, as results from separate research shows that 58% of PayPoint users also buy other goods and spend more on an average basket, 22% more than the average basket spend in the convenience sector.
Over 18,500 local convenience stores, newsagents, supermarkets and petrol forecourts across the UK now have PayPoint terminals. The convenience of the service was cited as a primary reason for using PayPoint; along with long retailer opening hours and variety of services on offer.
The survey highlights:
- Over half of those surveyed use the PayPoint service more than once a week
- Almost two thirds of customers chose to pay more than one bill at their PayPoint outlet
- 85% of those questioned said the service was quick and easy to use
- The most important reason for paying bills at PayPoint is cited as the convenience of the stores, with 88% of respondents mentioning this. This is good news for local outlets supplying their local community and also for stores located in busy areas
- PayPoint customers are happy with the PayPoint service – 98% say they are very or fairly satisfied
James Lovett, Senior Research Executive, Ipsos MORI said: The 2007 Ipsos MORI customer satisfaction survey shows very high levels of satisfaction among PayPoint’s customers - 98% say they are either 'Very' or 'Fairly satisfied’ with the overall service they receive. Customers continue to appreciate the convenience of PayPoint outlets and the wide range of different payments that can be made.”
Mike Igoe, PayPoint’s Retail Director, said: “These excellent results are testament to our retailers who work hard to promote the benefits of PayPoint within their stores. We would like to thank our agents for their hard work in 2007 and look forward to a positive and rewarding 2008. We will aim to maintain the high standards set and improve the PayPoint service, while introducing innovative new products to our extensive range.”
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