Receipt Advertising

A marketing message can be added to the bottom of PayPoint customer receipt (TAG) or the reverse (RAG).

Using a simple message to promote payment of one or more of your services at PayPoint can raise awareness and prompt new customer payment behaviour.

A TAG campaign costs a fraction of what you would pay for direct mail campaigns, with the added benefit that the message is placed into your customers’ hand via the PayPoint receipt.

Many clients have now run multiple campaigns as they produce such impressive results.

  • PayPoint receipts are retained as they contain proof of payment and, in the case of mobile top-ups, include a PIN code
  • Promotions are quick and easy to implement
  • Extremely cost effective when compared with direct marketing alternatives
  • Campaigns can be targeted by :
  • Region (electricity region or postcode area)
  • Retailer group (e.g. all Spar outlets)
  • Value (e.g. all transactions under £10)
  • Client scheme (e.g. Prepayment energy, transport tickets, TV licence)
  • Frequency (e.g. every hundredth transaction)