PAYPOINT.NET SECURES PROCESSING RELATIONSHIP WITH PARLAY GAME SERVICES
26 November 2009

PayPoint.net, the leading online payments company, and Parlay Games Limited (Alderney), a wholly owned subsidiary of the world's leading supplier of Internet gaming software solutions, Parlay Entertainment Inc. (TSX VENTURE: PEI.V), announce that Parlay Games Limited has chosen PayPoint.net as a payment services partner for its Parlay Game Services platform.

Launched in July 2009, Parlay Game Services provides value-added gaming solutions including fully managed operations, remote game services and white labelling to businesses entering the United Kingdom and European marketplace. The Parlay Game Services solution is powered by the Parlay5 platform featuring its own award-winning Bingo and side game products in addition to content from leading third party vendors.

Parlay Game Services will add PayPoint.net’s full merchant solution, enabling it to benefit from PayPoint.net’s sophisticated fraud management tool FraudGuard, with its recently enhanced rules based engine. Using a simple web-based user interface, this system enables gaming operators to build their own bespoke screening rules to manage and reduce fraud.

PayPoint.net's popular and flexible FraudGuard solution scores every transaction according to a range of visible and invisible data, including over 40 transaction-specific, card, geographic and behavioural criteria. The service includes 3D Secure, Territory Management and blacklisting/whitelisting functions, and is even able to automatically defer and resume any suspicious activity – a unique combination of a risk-free review period with the peace-of-mind of automated revenue collection.

Michael Norton, managing director of PayPoint.net, said: “To be working with Parlay is an exciting development for our business. We have been chosen by one of the most recognised names in international gaming and it is testament to the market leading and innovative payment services we offer.”

Perry Malone, CTO of Parlay, said: “We have chosen to work with PayPoint.net due to its record of innovation and the exceptional quality of the product offered. PayPoint.net brings together high levels of real-time reporting with robust fraud products in a package that is straightforward to implement.”

For more information about PayPoint.net’s gaming solutions please go to:
http://gaming.paypoint.net/

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Media contacts:
Tom Nutt/Lizzie Linton
020 7630 1411/07775 686 706
tnutt@thecommunicationgroup.co.uk

Notes to Editors:

About PayPoint

PayPoint.net is a subsidiary of PayPoint plc, the leading cash and internet payments company in the UK with operations also in Ireland and Romania.

• PayPoint.net is a leading bank-independent online payment service provider which operates one of the most comprehensive, secure and reliable payment platforms in the UK. PayPoint.net offers organisations of every size a fast start to trading online, supported by
powerful fraud management capabilities and leading-edge security features.

• PayPoint plc handles over £9.3 billion from over 550 million transactions annually for more than 6,000 clients and merchants.

• The PayPoint branded retail network numbers over 22,600 terminals located in local shops (including Co-op, Spar, McColls, Costcutter, Sainsbury’s Local, One Stop, Londis and thousands of independents) in all parts of the UK and Ireland. Its terminals process gas and electricity meter prepayments, cash bill payments, mobile phone top-ups, transport tickets, London Congestion Charges, BBC TV licences and a wide variety of other payment types for most leading utilities, telecommunications suppliers and many consumer service companies

• PayPoint operates an ATM network which has over 2,300 ‘LINK’ branded machines across the UK, typically in convenience stores;

• PayPoint Romania, a branded national retail network of over 2,260 terminals located in local shops which process cash bill payments for all the major utilities and mobile top-ups and a further 3,500 terminals that process mobile top-ups only; and

• Collect+ is a joint venture with Home Delivery Network Limited to provide a parcel collection and drop off service at its retailers.

PayPoint floated on the London Stock Exchange in September 2004 and the company’s market capitalisation at 27 September 2009 was £318 million. PayPoint is widely recognised for its leadership in prepayment systems, smart technology and consumer service.

About Parlay Entertainment

Parlay Entertainment Inc. is one of the pioneers and technology leaders in the online gaming industry. As the inventor and holder of Internet bingo patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay offers its customers a number of technology solutions which include the commercial deployment of its award winning software along with value-added Parlay Game Services managed solutions in Alderney and North America. PGS includes hosting services, shared games and, in the case of PGS Alderney, pooled liquidity across the European marketplace. Some of the world's best known brands use Parlay solutions. Parlay’s head offices are located in Oakville, Canada. Parlay is licensed or certified to conduct business in Alderney, the United Kingdom, Isle of Man and Malta.

Contact:
Parlay Entertainment Inc.
Scott F. White
Tel: +1 (905) 337-6505
Email: swhite@parlaygroup.com