Over 300 brands that supply the convenience and impulse channel set to benefit

20 May 2009: Couponstar, the market leader for internet printable coupons, has teamed up with i-movo and PayPoint to provide a real-time coupon solution within the PayPoint retail network which numbers nearly 22,000 terminals located in local shops in all parts of the UK and Ireland. As a result of the partnership, brands will now be able to develop secure and transparent, integrated closed-loop digital couponing campaigns.

Under the terms of the agreement, consumers will be able to receive a digital coupon as either an internet-printable coupon or an SMS text-message delivered direct to their mobile phone. The printable coupons will be delivered off Couponstar’s secure coupon distribution platform and feature a unique barcode that can be scanned easily at any of the 22,000 PayPoint retailers. The platform provides the advantages of ‘one-use-only’ coupons and real-time reporting of coupon redemption activity in-store. 

Jared Keen, Managing Director at Couponstar, explains, “In today’s current climate, control is high on every marketer’s agenda. Our partnership with i-movo allows us to offer brands an extension on our existing services to reach and motivate consumers shopping within the specialised impulse and convenience channel, all within a safe and controlled environment.”

The service is expected to be of particular interest to the top 300 brands that are sold in over half of the UK's convenience stores. As David Tymm of i-movo explains, "Impulse retailers comprising both local independent and multiple stores are tremendously important to manufacturers as a means of building profitable consumer loyalty. Couponstar has an unrivalled secure distribution platform, industry wide recognition and acceptance and online reach to this audience. The partnership with i-movo means we can now offer a one-stop solution to provide digital coupons tracked and measured in real-time from the point they are issued to when they are used."

Keen continues, "We have always gone to great lengths to make it easy for retailers to accept our coupons and ensure they get paid promptly. Our technology ensures optimal print resolution for optimisation of barcode scanning in-store as well as accurate coupon print tracking which cannot be achieved reliably through PDF or web page imaging.  The retailer is paid the full price of the product within seven days through PayPoint without any need to count coupons. The security of the system allows brands to deliver compelling coupon campaigns of high value to consumers with correspondingly high redemption rates but without the fear of the campaign going (uncontrollably) viral and without the associated financial exposure."

Couponstar and i-movo are currently in final negotiations with a number of major brands to run the first joint campaigns in the UK.

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Press enquiries:
PayPoint Press Office 
01707 600356
peterbrooker@paypoint.co.uk

Notes to Editors:

About Couponstar
Couponstar is an interactive coupon solutions company that specialises in transforming online activity into measurable offline sales with a suite of products that safely and effectively integrates printable coupons (or vouchers) into online marketing campaigns. Its innovative marketing technology solutions, including its CouponNET® network of leading publisher websites such as Asda.com, Tesco Diets, GM.TV, UKTV, Now Magazine, Yours Magazine, and Bounty.com enable FMCG brands and retailers to reach millions of qualified UK consumers every month with the most flexible, effective and secure alternative to offline-delivered coupons. Since 2002 they have run more than 1200 promotions for over 150 brands across numerous industry sectors.
 
Couponstar holds the exclusive global license for Coupons, Inc. technology outside of North America. Their clients include the world’s leading FMCG manufacturers such as Unilever, Nestle, Mars, Colgate Palmolive, Johnson & Johnson, Disney, Kraft, Kimberly-Clark and GlaxoSmithKline. Couponstar currently operate campaigns in UK, Europe & Australia. Learn more about Couponstar at www.couponstar.com

For further information, please contact:
Lisa Williams
itpr
t. +44 (0)1932 57 88 00
lisaw@itpr.co.uk

About i-movo (http://i-movo.com)
i-movo was founded in 2003 with the singular aim to provide a digital voucher service that can be implemented by any retailer without the need for additional hardware or expensive custom software development.

Five years on i-movo is the world’s only secure digital voucher system using existing payment technology deployed across multiple retailers and used daily by multiple brands.
For more information please contact:

David Tymm, CEO, i-movo, Tel: 0207 960 2571, david.tymm@i-movo.com
http://www.i-movo.com